Alternatives: 7 AI Copywriting Tools to Power Your Writing Needs

Danny Martin

Content creator, ecommerce expert

January 6, 2023

18 min read is a popular artificial intelligence (AI) writing tool that helps businesses and individuals create high-quality content quickly and efficiently. However, like any software, it has its limitations and may only be the best fit for some. If you're considering alternative options, you're not alone. This article will explore why you might be looking for a alternative and some key features to consider when selecting a new AI writing tool. We'll also introduce you to six great alternatives worth checking out.

What is is a content creation platform that uses AI to generate written content based on a given topic or prompt. It's designed to save time and effort for businesses and individuals who need to produce large volumes of written material, such as blog posts, social media posts, email campaigns, and more.

To use, you simply enter a topic or prompt, and the AI generates a list of relevant phrases and sentences for you to choose from. You can then select the phrases and sentences that best fit your needs and combine them to create a final piece of content. is easy to use and offers a range of customization options, including the ability to select the tone and style of the generated content. It also integrates with a variety of third-party tools, such as WordPress and Google Docs, making it convenient to use in a variety of workflows.

4 Reasons Why You're Probably Looking for Alternatives

Despite its popularity and convenience, there are several reasons why you might be considering alternatives. Here are four of the most common:

Cost: is a subscription-based service, with prices starting at $29 per month for the basic plan. While this may be reasonable for businesses with high content demands, it may be too expensive for individuals or smaller organizations with limited budgets. You're probably looking for other AI copywriting tools to save a bit on cost and increase your word count limit.

Accuracy: While generates high-quality content, it's not always 100% accurate. The AI may struggle to fully understand the context or tone of a given prompt, leading to generating content that doesn't quite hit the mark.

Limited customization: While offers some customization options, it may not provide the level of control that you need over the generated content. For example, you may not be able to fully adjust the tone or style of the content to match your brand's voice. For example, if you need an AI writer that can create technical content or handle multiple languages, you may need to look elsewhere.

Limited integrations: While integrates with a variety of third-party tools, it may not integrate with the specific tools or platforms that you use. This can make it difficult to incorporate the generated content into your workflows.

Features You Should Consider For Your Next AI Writer

If you're in the market for a alternative, there are several key features to consider when evaluating different options. Here are five that are particularly important:

Cost: As mentioned, the cost is a major factor for many users. Be sure to consider the pricing plans of any AI writing tool you're considering, and choose one that fits your budget. A free trial is essential here. A free plan is harder to come by because of the cost of running these tools that businesses must burden themselves with. Usually the cost is relative to the word limit, find a service with a generous cost to word limit ratio.

Accuracy: It's important to find AI copywriting software that generates content that is accurate and on-point, especially when you're looking to create long form content. Look for AI alternatives that have been tested and reviewed by other users, and be sure to test the tool yourself to see how well it performs. Ideally, the alternative should offer a free trial for testing. Also, sometimes a tool with its own proprietary ai technology can help with accuracy since its trained on a specific type of content generation format.

Customization options: As mentioned, the ability to customize the generated content is important for many users. Look for tools that offer a range of customization options, such as the ability to adjust the tone and style of the content. Basic copywriting tools generally have limited customization options.

Integration with other tools: If you have specific tools or platforms that you use for your content creation workflows, be sure to choose an AI writing tool that integrates with them. This will make it easier to incorporate the generated content into your processes. It's even better if team members can also easily share and access the account.

Variety of content types: Different AI writing tools are designed to generate different types of content. Some focus on short-form content, such as social media posts and emails, while others are better suited to create long form content, such as blog posts and articles. Be sure to choose an AI writing tool that aligns with the types of content you need to create, or the needs of your marketing teams. Each of your team members might have a different need from an AI content generator, depending on their focus.

7 Great Alternatives

Now that we've covered some of the reasons why you might be looking for a alternative and the key features to consider when selecting a new AI writing tool let's take a look at seven great alternatives.

1. Embolden

Embolden is an AI writer with over 50 writing tools for everything from email marketing to ad copy to product descriptions. While Embolden created most of its AI writing tools for ecommerce business owners, it is still an excellent option for those looking for alternatives that offer more than copy written by AI.

For ecommerce business owners, Embolden's primary AI writing tool, and the best feature, is the detailed product descriptions for ecommerce stores such as Shopify stores and Amazon listings. From just a few prompts and some context about the product from the user, Embolden can generate a contextual, SEO-friendly, and engaging product description that includes the features and benefits of the product, as well as an engaging call-to-action.

There's also a large selection of email marketing writing tools that uses AI to generate contextual and persuasive emails, including everything from abandoned cart emails to transactional emails such as order confirmation emails.

For other types of businesses, Embolden has the AI writing tools you would expect for alternatives, including ad copywriters for Facebook Ads and Google Ads. In addition to just generating copy using AI, all copy for ads created is presented in a mockup so you can see the copy before using it in an ad, making it easier to visualize the copy for your ad.

Even compelling marketing copy to help with creating landing pages is possible within Embolden.

In just a few minutes, you can start to generate ad copy and marketing copy for virtually any type of the marketing campaigns your team members are working on. Embolden is an AI powered copywriting tool that can generate content in just 1-click.

Embolden also offers competitive pricing and generous word count limits compared to other alternatives in the space. For the features offered and the number of tools available to support nearly all writing needs, Embolden is an excellent alternative to

Check out Embolden and get started for free.

2. Writesonic

Writesonic is a content writing software that helps users generate text for websites or social media posts using keywords, phrases, or product descriptions. It is designed to help users overcome writer's block and create readable text that can be edited. The software is capable of generating headlines, article outlines, blog ideas, product descriptions, press releases, and SEO meta descriptions. It also uses a proven copywriting formula for its AI-generated advertising hooks and can write entire articles. The software is easy to use and returns results quickly, although the quality and tone may not be as good as a human writer. It is reasonably priced and offers a free trial.

3. Rytr AI

Rytr is an AI copywriting tool that helps users generate high-quality content in a short amount of time. It is easy to use and provides a variety of options for content generation, including marketing-based networking posts, blog posts, and more. Rytr offers a free trial and affordable pricing options. It allows users to choose their preferred language and tone, and provides guidelines and templates to help with the content creation process. Rytr is useful for a variety of writing tasks, such as generating emails, blog ideas and outlines, product descriptions, and more. It can also be used for text editing, such as expanding or improving upon existing content. Overall, Rytr is a helpful tool for those looking to quickly generate well-written and engaging content.


Peppertype A.I. is an artificial intelligence copywriting tool that uses machine learning to generate and expand data and text. It can be used for a variety of purposes, including creating social media posts, long form content, news articles, and product reviews. The tool is easy to use and offers a variety of features, including the ability to generate content in large quantities and use templates. However, it does not currently have a built-in editing feature, requiring users to copy and paste content into a separate editor in order to make changes. Peppertype A.I. is a useful tool for businesses and individuals looking to generate high-quality copy for their websites and other online platforms such as help team members create blog posts, and is available at an affordable price, including a lifetime deal.

5. Simplified

Simplified AI is a software tool that helps users design, write marketing content, create videos, collaborate with team members, and share on social media. It combines elements of Canva with other AI content and copywriting tools. Simplified AI automates the content development process using machine learning, allowing users to quickly scale one piece of content into hundreds. It can generate copy, graphics, and layouts based on a few keywords and descriptions provided by the user. The software also offers a range of features for graphic design and social media management, including an AI version of Canva, a content calendar, and an AI copywriter. It is free to use, with the option to upgrade to a premium plan.

6. Frase AI

Frase is an AI-powered content platform that offers two main products: Frase Content and Frase Answers. Frase Content is an SEO AI writing assistant that helps content marketers and marketing teams identify questions their target audience is asking and creates in-depth content briefs to optimize posts and improve the chances of ranking on the first page of the search engine results page (SERP). Frase Answers is an AI chatbot that creates an intelligent knowledge base by crawling a website and answering web visitors' questions 24/7. Frase's core features include question research, AI-generated content briefs, and content recommendations. The platform has a range of pricing plans starting at $39.99 per month when billed annually and a free trial is available. Frase is suitable for freelance content marketers, small agency owners, and agencies and startups that produce content daily.

7. Jasper AI (Formerly Jarvis)

Jasper.AI is a software that creates content relevant to a given topic by searching the web and extracting information. It is used by smaller sites, smaller marketing teams, and companies, including agencies, bloggers, lead generation sites, and media sites, to produce SEO and AI generated content. The software adapts to the user's voice and becomes more personal as it is used more. Jasper.AI has different pricing packages based on the number of words generated per month. Users have to edit the content produced by the software before publishing, which can be time-consuming and costly. It may be more cost-effective to hire a human copywriter to create original content. Jasper offers a free trial which allows you to explore their tool within the word limit of the plan selected.

Choose Embolden as Your Alternative

Embolden is AI copywriting software you should consider as your next alternative. We offer a free trial and allow you to explore and find the right writing tools for your business. We offer over 50+ writing tools to generate content that's contextual, SEO-friendly, and engaging. Embolden allows you to power almost all your writing with AI writing such as:

Ecommerce writing: Copy for common pages of the most popular ecommerce platforms, transactional email copy, and copy for landing pages. You can produce quality content for anything from updating existing content to human like textual content for all pages of your store.

Content marketing: Create articles, blog post outlines, and write long form content based on your target audience with AI trained on engaging, SEO-friendly content. Creating long form content is now even easier with Embolden.

Ad copywriting: Power your marketing teams with proven copy formats, optimized for conversions, for ad accounts such as Google Ads and Facebook Ads.

Email marketing: Marketing agencies with multiple clients love our email marketing AI writing tools. It allow you to generate everything from drip sequences to bulk content generation for every email you need written. Creating short form content for email is now much easier.

Social media posts: Use an AI writing assistant to help you with TikTok video ideas or creating the content for social media posts on Instagram, Facebook, Twitter, and more.

Try Embolden for free and use AI to power all your writing needs.

Conclusion is a popular and convenient AI writing tool, but it may not be the best fit for everyone. If you're considering alternatives, there are many great options available that offer a range of features and customization options. By considering factors such as cost, accuracy, customization options, integration with other tools, and the types of content they generate, you can find the perfect AI writing tool for your needs.

Each of these tools offers unique features and benefits, and they all use advanced AI technology to help businesses and individuals create high-quality content quickly and efficiently.

Ultimately, the best AI writing tool for you will depend on your specific needs and budget. By carefully evaluating your options and considering the features that are most important to you, you can find an AI writing tool that meets your needs and helps you save time and effort in your content creation workflows. So, it's always a good idea to try out a few different tools and see which one works best for you.

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